Leadership Exchange - Summer 2010

WEBSITES TO WATCH
Campus Grotto

www.campusgrotto.com

Billing itself as the inside source at college, this National College News site includes a college blog, sections for prospective students and current students, careers, and online colleges. Recent articles have included: “How to Make Money in College,” “Best Employers for the Class of 2010,” and “College Advice: 100+ Tips for Survival.”

Mashable
www.mashable.com
This site is an online guide to social media followed by
26 million people. It provides lists, topics, and news about a
variety of social media sites. The site includes a Twitter and
Facebook guidebook.

Eric Stoller

www.ericstoller.com/blog

Eric Stoller is a freelance higher education technology consultant who currently works at Oregon State University. He blogs about web-related technologies, academic advising and technology, and student affairs and technology. The site includes resources from conferences he has attended and presentations he has made.

Dean of Students

www.bu.edu/dos

This site for Kenneth Elmore, dean of students at Boston University, demonstrates how social media can be integrated into a student affairs website. The home page includes lists of music, books, links, and influences and inspirations. Categories include About Us, Resources, Policies, and Kenn 2.0, Elmore’s own blog, which integrates Facebook and Twitter. A recent tweet to seniors: “If you could come back and do it all over again, what three things would you bring?” Recent blog articles include congratulations to newly admitted students and a movie review.

Education Guru
www.edu.guru
This site specializes in tips for Internet marketing and web
development in higher education. Colleges presented some
of the first sites on the Internet and the .edu domain is one
of the most trusted brands. Since college websites cannot
exactly measure return on investment, colleges cannot follow
the normal product blueprint and must create one of their
own. This blog, dedicated to that pursuit, includes resource
sections on social media marketing, web analytics, and search
engine optimization.