WHO’S READING WHAT
Six Books to Boost Your Career in 2010
➊ Drive: The Surprising Truth
About What Motivates Us
by Daniel Pink (Riverhead, 2009)
Pink makes the case that there’s much
more to motivation than money—
autonomy, improvement, and a
deeper sense of purpose push people
more strongly. Drawing on scientific
research, Pink profiles companies
and entrepreneurs who are taking a
nontraditional approach to lighting
fires under their workers.
➋ Linchpin: Are You
Indispensable? by Seth Godin
(Little Brown, 2010)
The title is pretty explanatory in the
latest from Godin, a powerhouse
marketer/author known for books
like “Purple Cow” and “Tribes.”
Godin argues that the best and most
coveted employees connect cowork-ers, catalyze deals, and see opportunities that others don’t. He also tries to
create a roadmap for how to become
such an uber-pro. If Godin’s advice
for building a personal brand is as popular as his material on
corporate brands and customer demographics, his theories will
be well-received.
➌ Switch: How to Change
Things When Change Is Hard
by Chip Heath and Dan Heath
(Random House, 2010)
Weaving psychology and sociology
through a number of anecdotes, the
authors show that some of the most
transformative managers follow a
pattern of change. They argue that
the trick to making things happen
quickly on a large scale is to sync
emotional thinking with rational
thinking. That sounds wishy-washy,
but the authors bring legitimate credentials. Chip Heath is a
business professor at Stanford University, and Dan is a consultant at The Aspen Institute.
➍ Louder Than Words: Take
Your Career from Average to
Exceptional with the Hidden
Power of Nonverbal Intelligence
by Joe Navarro
(HarperCollins, 2010)
In poker, reading an opponent’s
gestures, or “tells,” can make all the
difference. The same is true in an
office, according to Navarro. He
breaks down body language, bad habits, and behavioral ticks as essential
to understanding what is really going
on in a company, a business meeting, or even a phone call.
Navarro also advises how to use these intangible forces to get
ahead on the job.
➎ The Little Big Things: 163
Ways to Pursue EXCELLENCE
by Thomas J. Peters
(HarperCollins, 2010)
Peters, most known for his 1982
book In Search of Excellence, cranks
out some more counterintuitive
management advice in his latest offering—encouraging bosses to cherish
“weirdness,” focus on common sense,
and step away from their computers.
➏ Rework by Jason Fried and
David Heinemeier Hansson
(Crown Business, 2010)
Dubbed as “inspirational” and a
“mini manifesto,” Rework comprises
hundreds of simple rules for success.
The book also plays the counterintuitive card heavily with advice ranging
from “fire the workaholics” to
“planning is guessing.” Rework has
received positive reviews from
career counselors.
Source: The Wall Street Journal Digital Network, www.fins.com, “Six Best
Business Books to Read for Your Career in 2010” by Kyle Stock, January 3.