Leadership Exchange - 2010 Media Kit

Specifications

The preferred format for receipt of print advertising files is PDF-X/1-a.

SOFTWARE

The following software programs are supported: • QuarkXpress • Adobe InDesign • Adobe Photoshop (saved as an EPS or TIFF)

• Adobe Illustrator Any other applications are unacceptable.

FONTS

• Supply all printer and screen fonts, including fonts embedded in art files.

• Pseudo-type commands should not be used (i.e., if italics are desired, then the italic version of the font should be used, not the italic style).

SCANS

• Scanned images must be saved as TIFF or EPS.

• Line art should be scanned at 900 dpi and saved as TIFF. Be sure not to scan line art as halftone. (In Photoshop, use the “Bitmap” mode.)

• Black and white photos should be scanned at 300 dpi as grayscale. Ideally the shadow dot should not exceed 91; any dot under 4% will drop to white.

• 4/c images should be scanned at 300 dpi and converted to CMYK (not left as RGB), with an ink limit of 280%. The high-res image should be imported directly into the document.

PRINTING SPECIFICATIONS

• Trim Size: 8. 5”w x 11”h • Bleed Size: 8.625”w x 11.125”h• Inks: 4/c process • Binding: Saddle-stitched • If the ad contains transparencies, be sure to set the transparency flattener presets to high resolution before you create the PDF-X/1-a.