The Directed Application of Innovation
SSAO AS AN ENTREPRENEURIAL LEADER
e Embrace uncertainty
SSAO has a new president and approaches her with five suggestions for
strengthening the campus environment.
n Negotiate wins
SSAO must merge two departments due to budget cuts. This change can open up
new options for roles, tasks, and marketing efforts in the new department.
t Take calculated
SSAO assumes responsibility for a service department with a troubled reputation
and aims to transform the business model of that department, melding student
learning and customer service principles.
SSAO responds to criticism of Career Center by seeking further feedback and
benchmarking the center’s efforts.
e Expand team
SSAO invites colleagues from across campus to take part in planning efforts for
P Play offense not defense
SSAO actively seeks feedback and new opportunities, moving beyond a tendency
to meet feedback with defensiveness.
r Retain entrepreneurial
SSAO creates professional development track for mid-level talent, offering encouragement to write and to network with faculty.
e Employ effective
SSAO communicates openly and frequently, stressing key messages and highlighting areas of opportunity in the organization.
n Network with colleagues to
build shared partnerships
SSAO attends programs and meetings beyond the normal “circle” and introduces
him/herself to colleagues in “unlikely” corners of the campus.
e Enrich resource base
SSAO taps into young alumni to raise funds for student leadership program.
u Understand and influence
SSAO listens carefully for others’ interests and motivations; makes arguments to
link those interests to his/her goals.
r Reward and reinforce
innovation and creativity
SSAO celebrates innovation among staff and students, ensuring departmental
reports highlight innovative and fresh approaches.
I Identify opportunities and
initiate and implement
SSAO adjusts service hours in key departments to meet changing student needs.
A Add value
SSAO seeks ways to contribute to “unexpected” outreach or alumni relations
functions of the institution.
L Lead with a clear vision
SSAO articulates the vision in meetings, in printed documents, and on websites,
makes vision a part of daily conversations with staff and students, and excites
those around him/her to achieve it.